Remember to avoid attachments as much as possible.
Avoid attaching image files when pitching your press release via email Use your own graphics, purchase them from a stock photo service, or ask the author if you can use their image.ģ. Whenever we’re using someone else’s image, it’s safer to assume that it’s copyrighted. Even if you don’t get sued for it, it can be bad PR for your company if you’re using others’ photos without permission. It’s something that you’ve probably heard of and can have serious consequences if you don’t take it seriously. Make sure you’re not breaking any copyright laws
Pixers relies mainly on visual communication to display their products – a press release with images is the perfect way to do thisĢ. What if you have no images to add that are relevant and high-quality? In this case, I recommend adding your company logo to your press release it’ll still grab the journalist’s attention, and it’ll be something they can include when publishing your news story. If photos aren’t essential to your press release, limit the number of pictures to an amount where you’re not overpowering your text. If you’re writing a press about something visual such as the release of a new mobile phone, you’re going to want to include a lot of high-quality and eye-catching photos that journalists can get excited about. Take into account what you’re writing aboutĪlthough images are great to include in your press release, don’t get carried away and make it all photos.Ĭonsider how it goes with what you’re writing about. An example of a press release containing a header image on MakoLab’s online newsroomġ. If you’re unfamiliar with visual press releases, check out these press release templates and examples. In other words, if you want your message to get through, you should support it with relevant pictures, photos, videos, logos, and even animated GIFs. There’s a reason why communication relies on visuals images and videos drive attention way better than any text. Why should a press release be any different?
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How to include visuals in your press releases Avoid attaching image files when pitching your press release via email.Make sure you’re not breaking any copyright laws.Take into account what you’re writing about.How to include visuals in your press releases.In this guide, you’ll learn that including visuals in a press release is a great PR tactic. You’ve probably already spent 8 seconds reading up to this point. That’s 8 seconds to grab your readers’ attention and convince them they should stay and read on. Did you know that the average human attention span is only 8 seconds?
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